Articles by Charissa Yee

Right now supershoppers are online, looking for great holiday gifts to give their family and friends — from the coolest gadgets to the latest styles. […]

As marketers, you’re always looking for more effective ways to achieve business goals – from getting customers to discover your brand to encouraging them to […]

We all have that friend – the one who somehow knows the latest brands, the season’s must-have products, and where to find the best deals […]

If you’re inviting a friend to dinner or asking them about the best hotels in New York City, you’re probably doing it through mobile messaging. […]

When it comes to attracting customers over the busy holiday season, showcasing your products online can help you get in front of more people, and […]

The shift to mobile has happened. And as marketers on the frontline, you need tools that help you build mobile-first experiences at scale. AdWords Editor […]

Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect with consumers in those critical moments — the […]

Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online and go […]

When I started at Google 13 years ago, I was an ad tech engineer building products based on the idea that an online ad is […]

Earlier this year, we introduced expanded text ads so advertisers can provide more information about your business right in your search ad. While many have […]