Articles by Charlie Braithwaite

30-second summary: TikTok is emerging as the next social media powerhouse—so the platform represents an incredible opportunity for marketers. It’s a particularly powerful method for […]

30-second summary AI is transforming marketing—giving marketers more accurate and more useful insights on a continuous basis. Whether you want to optimize your content, advertising, […]

Data privacy is a hot topic right now, and rightly so. The Facebook + Cambridge Analytica scandal brought the issue of data misuse to widespread […]

“Buyers have come to expect highly-personalized, valuable interactions with brands, and B2B companies that haven’t yet woken up to this are jeopardizing revenue.” The State […]