Articles by Chris Long

The featured snippet is still one of the SERPs’ most coveted pieces of real estate. They allow your site to quickly jump to the top […]

Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients. The post 3 […]

You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris […]