Articles by Christopher Ratcliff

Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full […]

SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place. […]

So I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of frustration and I’ve come to […]

I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Search engine optimisation should be an ongoing process, […]

What is a title tag and how do you write one? Why are they important? Do they actually help with SEO? Can I see some examples? In […]

What is a meta description and do you write one?  In this post we’ll look at what they are, why they’re important, and examples, both […]

Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s.  Today, Nordstrom has twice the […]

Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it […]

Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on the current and […]

Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to get […]