What to do if you’re negatively impacted by a major algorithm update
“Not all Google updates are equal,” said Glenn Gabe, SEO consultant at G-Squared Interactive, in his presentation at SMX Advanced. “Google pushes thousands of changes per […]
Articles by Corey Patterson
How to measure the value of SEO with CTR
“I see clients, again and again, having to evaluate the value of making this [SEO] change over that change at the ticket level,” said Jessica […]
How to improve E-A-T with semantic search
“E-A-T – expertise, authoritativeness, and trustworthiness – has become a buzzword,” said Dr. Marie Haynes, CEO of Marie Haynes Consulting Inc., in her presentation at […]
How to win in the SERPs with Google’s auction insights and search intelligence
Search marketing channels are experiencing a surge in revenue. Macroeconomic and hiring impacts the world over have led to companies like Google experiencing massive growth, […]
3 content marketing strategies to support SEO success
“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic […]
How hub-and-spoke content marketing can help improve SEO
“When we think about creating topical – evergreen, informational content – it’s sometimes hard to fit all that information on one landing page,” said Zack […]
