Articles by Cynthia Ramsaran

Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them […]

Showing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time […]

A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost […]

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with […]

Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition. Rather […]

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with […]

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences […]

It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The […]

The holidays may be over, but now is the perfect time to think about how to keep your customers engaged throughout the year. Artifact Uprising […]

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences […]