Articles by Cynthia Ramsaran

To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, […]

Ever struggle with what to write, when to write it, and how often to write content on your website? Join this live webinar and learn […]

Has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital […]

As the competition for consumers’ time and attention heats up, promoting true customer loyalty will be more difficult than ever. Staying ahead of the competition […]

With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect this holiday season. […]

Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift […]

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do […]

What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help […]

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t […]

Get ready for the biggest shopping season of the year. Black Friday and Cyber Monday are just around the corner, and this year is shaping […]