Articles by Cynthia Ramsaran

Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely […]

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming […]

Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not […]

When being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), it’s important to remember that web accessibility can enhance […]

Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not […]

1 out of 4 people in the U.S. lives with some type of disability. Because consumers are online now more than in previous years, your […]

By 2023, the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud are consuming your budget, leaving you with few […]

Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages; the only response you get is […]

Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon and YouTube? In […]

Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics […]