What Is PPC & How Paid Search Marketing Works via @dangilbertppc
This post introduces you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.The post What […]
Articles by Daniel Gilbert
5 Google Shopping Tips to Prepare for the Holiday Season via @dangilbertppc
Here’s a list of tips, tricks, and best practices to consider when running Google Shopping for the holiday season.The post 5 Google Shopping Tips to […]
Smart Bidding in Google Ads: An Up-to-Date Guide via @dangilbertppc
Here’s a four-step process for implementing Smart Bidding in your paid search strategy.The post Smart Bidding in Google Ads: An Up-to-Date Guide via @dangilbertppc appeared […]
Are your ads pointing to the right domain? Here’s a script to find out.
KA-POW! Contributor Daniel Gilbert has a ‘super’ helpful script that will make you look like a PPC superhero by verifying your ads are linking to […]
Dynamic Search Ads are for amateurs or superheroes
Contributor Daniel Gilbert is definitely not a fan of Google’s Dynamic Search Ads. He shares why he feels the ad program doesn’t hold a candle […]
How to sync your keywords and ad labels with an AdWords Script
Columnist Daniel Gilbert shares a free script to help solve labeling issues by copying labels within an ad group from ads to keywords or vice […]
Auction Insights 3: The final script
Columnist Daniel Gilbert shares his updated Auction Insights script, which helps you keep track of what your competitors are doing. The post Auction Insights 3: […]
Oh, no! AdWords can now spend double your budget. Or not…
In response to Google’s recent announcement that AdWords campaigns can now spend up to twice an advertiser’s average daily budget, columnist Daniel Gilbert shares a […]
Word association: Here’s a script for analyzing the phrases that associate with your terms
Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script that will […]
Ad-jective Analysis: Look deeper into your AdWords search queries
Wondering how ad performance varies based on your word choices? Columnist Daniel Gilbert shares an AdWords script that can help you to determine which adjectives […]
