Articles by Danny Goodwin

Matt Cutts educates Washington, DC about Google In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational […]

Google Panda becomes a core ranking signal In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Panda was one of Google’s most […]

The mobile intrusive interstitials penalty In 2017, Google started rolling out the mobile intrusive interstitials penalty. In August 2016, Google announced plans to lower the […]

Google’s results got more personal with Search Plus Your World In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” […]

AdWords Managed Accounts get shared negative lists across accounts In 2017, Google added the ability to create and share negative keyword lists across accounts for […]

Intent research vs. keyword research In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly obsolete and you’ll need […]

The Spam Clock in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 1 […]

Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings In 2011, Google Webmaster Tools started sending out two new types of warnings – for […]

Google AdWords introduces click-to-call ads In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your […]

Rap Genius returns to Google after link penalty In 2014, 10 days after being penalized for “unnatural links” that it helped create, lyrics site Rap […]