Articles by Danny Sullivan

Search Engine Land continues on strong, with an outstanding team in place. The post Danny Sullivan: My new role as advisor for Third Door Media […]

Mobile, direct answers & site speed factors gain greater weight. The post The Periodic Table of SEO Success Factors: 2017 edition now released appeared first […]

Despite less traffic, paid subscriber conversion said to be up fourfold. The post Wall Street Journal’s Google traffic drops 44% after pulling out of First […]

If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. The post Google warns against misusing […]

Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. The post How Google assesses […]

Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers. The post Google’s ‘Project Owl’ — […]

Infowars article was used to help illustrate how quality raters might judge content, but raters have no power to censor, ban or penalize pages. The […]

Is some claim true or not? Google hopes special callouts for fact-checking articles will help searchers get the right answers or better make their own […]

Your feedback helps us update The Periodic Table Of SEO Success Factors. Please spare a few minutes and your expertise! The post Please Take Search […]

Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top? The post A […]