Articles by Dave Davies

It’s February, and you know what that means — the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why […]

Columnist Dave Davies explains a recent Google patent which hints at how the search engine processes entity information to answer questions. This can provide hints […]

Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist […]

Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that […]

What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was […]

Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals […]

SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure […]

In the final installment of his three-part series on how to conduct a thorough SEO audit, columnist Dave Davies talks about assessing off-site factors and […]

In part two of his three-part series on conducting a thorough SEO audit, columnist Dave Davies explains how to ensure that you have the right […]

In the first of his three-part series on SEO audits, columnist Dave Davies explores the technical aspects he reviews when conducting an audit. The post […]