2021 is the year to return to smarter marketing basics
30-second summary: Budgets and resources are changing at the drop of a hat and will surely continue to fluctuate through 2021. Marketing automation technology will […]
Articles by David Greenberg
The key to growth marketing during uncertain times
30-second summary: Lead generation is a tactic, not a long-term strategy. When the business landscape is unpredictable, the worst move a marketer can make is […]
Virtual events are here to stay: How marketing automation keeps you a step ahead
30-second summary: Virtual events are our new norm and they aren’t going anywhere, even after the pandemic subsides. Marketers need to embrace this to deliver […]
Making your marketing stack deliver more value during a global crisis
30-second summary: From budget cuts to lay-offs, marketers are being pushed to take a long, hard look at their marketing stacks and increase performance. But, […]
