How should SEO change in the new AI age?
Along with the deluge of AI tools in the market, a host of AI “experts” suddenly appeared. New litanies of “SEO is dead” and “AI […]
Articles by Elmer Boutin
International SEO: How to avoid common translation and localization pitfalls
Before I started in digital marketing, my career involved quite a bit of foreign language translation work. Since I left that path and started working […]
JavaScript rendering and indexing: Cautionary tales and how to avoid them
I recently read Ziemek Bucko’s fascinating article, Rendering Queue: Google Needs 9X More Time To Crawl JS Than HTML, on the Onely blog. Bucko described […]
Marketing leadership: The dangers of ego
Earlier this year, I shared four leadership lessons to help people be more effective in leading their teams. Lesson 2 had an important element to […]
A 3-phased approach to proactive online reputation management
I’ve helped several brands with their online reputation management (ORM) during my digital marketing career. Unfortunately, most of this work involved trying to help the […]
Bad website design: Bad for SEO, UX and business
I tell my clients two things to frame organic search discussions around content and user experience: Search engines want to provide answers to their users […]
5 ways content helps create a better user experience
People who are researching a product or service are looking for practical – sometimes even boring – information to help them in their buying decision. […]
WordPress pages or posts: Which should you use?
Since its launch in May 2003, WordPress has become the most-used website platform globally. The WordPress platform powers almost 37% of the top 1 million […]
