Marketers shouldn’t have to choose between data and creativity
Most of us have heard of the “left-brain, right-brain” theory of how the human mind functions. The right side of our brain is supposed to […]
Articles by Emily Alford
Consumers expect high EQ from brands, especially for purchases >$100
When it comes to making high-stakes purchase decisions, consumers usually want an actual person to help them make the right decision. Just having script-reading salespeople […]
Avatars in advertising: Why Gucci used Genies to appeal to Gen Z
Much has been made of millennials as murderers of old media. To date, they’ve killed everything from television commercials to newspapers — really everything but […]
