Articles by Frederick Vallaeys

Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set. The post Money-Saving Placement […]

From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results. […]

RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys. The post How […]

Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know. The post Performance […]

Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS. The post Free […]

It’s time to revisit our ad testing best practices. Here’s a step-by-step guide on how to A/B test responsive search ads (RSAs).The post How To […]

Google Ad scripts are here to stay. Here are specific scripts for PPC tasks that should be at the top of your list to try.The […]