Articles by Frederick Vallaeys

What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing […]

Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing […]

Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that. The post Here’s a script to […]

Columnist Frederick Vallaeys explains the concept of “stacked bidding” and provides an AdWords script to help monitor your tiered bids. The post Here’s a script […]

Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers. The post A review […]

Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would […]

As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities […]

Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how […]

Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads. The […]

Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics […]