Finger lickin’… bad?
30-second summary: Brands usually take pride in their slogans, but what happens in unusual times? Upholding public safety, KFC decided to suspend its brand tagline […]
Articles by Gareth Platt
No limits, no budget: How Asics built the Eternal Run campaign
30-second summary: In September 2019 Asics held a unique endurance race, the Eternal Run, in which a group of athletes and high-profile figures raced against […]
