Articles by Ginny Marvin

Google says 94 billion apps were downloaded from Google Play last year. The post Google announces ads updates for app developers at Google I/O appeared […]

Google I/O is now underway. Tune in now. The post How to watch Google I/O 2018 keynotes appeared first on Search Engine Land. Please visit […]

Google will notify advertisers ahead of the final switch to the new AdWords experience. The post Old AdWords interface will be phased out by year-end […]

The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. The post Google AdWords new responsive […]

Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network. The post Google combos Shopping […]

Editor also now supports custom intent audiences, responsive search ads and other newer features. The post AdWords Editor 12.3 is out with more robust filtering, […]

Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume. The post [Report] Shopping ads are eating text ads: accounted for 60% […]

The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. The post Google launches Reach Planner for YouTube […]

Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds. […]