Articles by Ginny Marvin

Advertisers getting used to working in the new UI will find some bonus capabilities. The post 7 features you’ll only find in the new AdWords […]

Keyword Planner will take over at the end of July and offer most of the same capabilities. The post Bing Ads retiring Campaign Planner in […]

From new products to ads updates to targeting changes, here’s a look at the paid search changes that mattered most. The post The biggest trends […]

See what Google wants you to pay attention to and create your own warnings based on your business rules. The post AdWords Editor’s new custom […]

In its concern over Google’s market dominance, the EU has focused on the wrong issue. Its ruling won’t benefit consumers and isn’t going to bring […]

A new option serves up an easy ad-testing scenario. The post Spotted in AdWords: Check a box and automatically create a headline test appeared first […]

The latest version of Bing Ads Editor features several new usability improvements. The post Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage […]

Advertisers can see how their campaigns, ad groups and keywords stack up against the competition with the new metrics. The post Bing Ads now offers […]

With significant conversion lifts over responsive design, Event Ticket Center has been pushing the AMP envelope. The post Why one e-commerce company is going all-in […]

We discussed audience, AMP, attribution and much more with Google’s head of search ads. The post Watch the SMX Advanced keynote: Google’s Jerry Dischler talks […]