Articles by Ginny Marvin

Bing Ads is actively working on building out its audience targeting capabilities. The post Bing Ads piloting in-market & custom audience targeting appeared first on […]

The update brings Bing Ads in line with Google AdWords device bidding. The post Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns […]

The newest Smart Bidding option aims to increase conversion volume and will spend a campaign’s daily budget in pursuit of that goal. The post Google […]

The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics. The post Google Attribution: What search […]

Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor. The post Spotted: AdWords reporting dashboards that can be scheduled […]

Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists. The post AdWords gets […]

Company says AMP ads can load up to 5 seconds faster than standard display ads. The post Google will automatically convert display ads to AMP, […]

Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories. The post Google is […]

Shows best prices for one-night stays by day when data is available. The post Google Hotel Ads now showing nightly price trends appeared first on […]

Some metrics will be effected as the change rolls out. The post Google Analytics is unifying user IDs from AMP & non-AMP pages appeared first […]