Articles by Ginny Marvin

Imports from files can be scheduled daily or weekly. The post Now you can schedule offline conversion imports in AdWords appeared first on Search Engine […]

US merchants can now request access to Google’s “buy button” program. The post Purchases on Google quietly opens beta for requests in US appeared first […]

Bids can carry more weight in Ad Rank thresholds based on the meaning of a query. The post Google is rolling out changes to AdWords Ad […]

Plus, no more hovering over individual keywords to see Quality Score data. The post Google advertisers can now see historical Quality Score data in AdWords […]

The new feature shows suggested bids for various page positions. The post Google is rolling out new keyword bidding suggestions in AdWords appeared first on […]

Advertisers will not be able to edit old STAs or create new ones after that date. The post Bing Ads: Standard text ad support to […]

The change could impact campaigns differently depending on campaign type. The post Change to AdWords Enhanced CPC removes bid cap to account for location & […]

Ads will start appearing first on fashion and home design sites. The post New Google pilot tests Shopping ads on the Display Network appeared first […]

Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors. The […]

Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more. The post 6 key paid search trends from Merkle’s […]