Articles by Ginny Marvin

As Google continues to build out the new UI, more advertisers are getting access. The post New AdWords interface alpha is rolling out to more […]

In the new test, ads based on existing ad and landing page content are added to ad groups by Google. The post Google launches Ads […]

IF functions arrive to let advertisers customize ads based on device and retargeting list membership. The post AdWords IF functions roll out for ad customization […]

If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs, yet, you’re not alone. Don’t get discouraged. The post Tick-tock: […]

The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017. The post iProspect: 2017 mobile CPCs […]

The company says efforts to crack down on payday loan ads, ads that look like system errors and “tabloid cloaking” ads were among those that […]

Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google. The post Merkle: Google Q4 search […]

The new look was seen in the UK on desktop. The post Spotted: New Google ad label test with green outline on white background appeared […]

Advertisers can now set their imported Google campaigns to automatically update on an ongoing basis. The post Bing Ads launches Automated Imports to sync campaigns […]

The test is another effort to monetize local queries on mobile. The post Google testing new look for local inventory ads in place of local pack […]