Articles by Ginny Marvin

The option to show extensions during store hours or schedule for time-sensitive promotions is available in all markets. The post Bing Ads rolls out scheduling […]

Call extensions will automatically pull phone numbers featured on landing pages. The post Google is launching automated call extensions in mobile ads on February 6 […]

Create a single list of negative keywords that can be applied to campaigns within an MCC. The post AdWords Managed Accounts can finally share negative […]

Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing. The post Bing Ads shares Valentine’s Day CPC & […]

Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, […]

This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile’s now-dominant contribution to search. The post 2016: The […]

The promoted pins in Google Maps are being tested on Android devices. The post Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, […]

Advertisers can now make changes to ETAs from their phones. The post Edit Expanded Text Ads in Bing Ads apps appeared first on Search Engine […]

While there isn’t a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management. The […]

The new feature will be a big time saver. The post Google brings campaign-level audience targeting to all AdWords advertisers appeared first on Search Engine […]