Articles by Ginny Marvin

Automatically adjusts bids within a range depending on estimated likelihood of a user to convert. The post Bing Ads adds Enhanced CPC bid strategy to […]

The testing feature goes beyond search. The post Google extends Drafts and Experiments to Display Network campaigns appeared first on Search Engine Land. Please visit […]

The new features includes an overall score for search campaigns and a top line checklist of opportunities. The post Google tests showing an overall Health […]

Three new features arrive for small businesses using Google’s automated ad service. The post AdWords Express expands deeper click-to-call reporting, adds ad scheduling and more […]

Quickly let others see how ads appear in the search results. The post Now you can share results from the AdWords Ad Preview Tool with […]

Advertisers can begin migrating from destination URLs to final URLs and tracking parameters. The post Bing Ads rolls out Upgraded URLs globally appeared first on […]

Users no longer have to generate Report Editor reports from scratch or rely on pre-defined options. The post Google adds Export to Report Editor option […]

The null replaces the current default Quality Score of 6 for new keywords. The post Google will soon report null Quality Scores for new & […]

Marketers share how they are approaching the new text ad format and results they’re seeing. The post Expanded Text Ads: from quirks to testing methods […]

The agency looked at expanded text ad performance from both brand and non-brand traffic. The post Merkle’s early data on expanded text ad CTRs: Results […]