Articles by Ginny Marvin

Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path. The post AdWords gains 3 new cross-device attribution […]

For those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be “i.” The post Google reiterates suggested 33-character limit […]

A new section for expanded text ads is among several updates in AdWords Editor 11.5 The post AdWords Editor updated to support expanded text ads […]

Standard text ads will no longer be accepted as of October 26. The post Google expanded text ads are live, and device bidding & responsive […]

Smart Bidding reporting is getting more robust and the bid automation tool will continue to take more conversion signals into account, says Google. The post […]

The Conversions metric finally takes over for AdWords’ original conversion tracking method. The post Google sunsetting AdWords Converted Clicks in September appeared first on Search […]

The debut of Google’s green “Ad” label on text ads in the search results marked yet another change to the way Google treats ads from organic […]

After a week’s delay, the ban on predatory lending ads for AdWords advertisers is beginning to roll out. The post Google’s ban on payday & […]

Tracking call conversions will no longer be limited to measuring call length. The post Soon, import call conversion data into AdWords for better attribution & […]

The notifications show opportunities and alerts for accounts, campaigns and keywords managed under the umbrella account. The post AdWords managed accounts get a roll-up of […]