Articles by Ginny Marvin

The new text ad extension shows pricing information about products and services — and takes up significant real estate on mobile. The post Google rolling […]

Increases started at the end of June and have only affected smartphone CPCs. The post Mobile brand CPCs on Google are climbing, finds Merkle appeared […]

Compared to a year ago, IgnitionOne customers spent substantially more on mobile where CPCs continued to be half as expensive as desktop. The post Report: […]

The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers. […]

Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants. The post Google rolling out […]

Attention-grabbing yellow is replaced with light gray font. The post Google testing ratings percentage instead of yellow ratings stars in text ads appeared first on […]

Big text ad changes, a revival of device bidding, and LinkedIn possibilities are among the announcements that hold big implications for search marketers. The post […]

Query matching set to improve over several months. The post Google says Dynamic Search Ad targeting will soon get better appeared first on Search Engine […]

Technical glitches and close variants (sometimes) come to Keyword Planner The post What the heck is going on with Google Keyword Planner? appeared first on […]

A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related […]