Articles by Ginny Marvin

Searches for ‘Super Bowl ads’ will surge ahead of Sunday’s kickoff. Here’s what the engines are serving up. The post Who wins? Google & Bing’s […]

Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari. The post Bing Ads has […]

Advertisers can quickly see performance by audience and benchmark against non-targeted users. The post Bing Ads’ new Audience Segmentation feature makes list performance comparisons a […]

Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from […]

Retail marketers weighed in on what they did differently this holiday season. The post Insights from our 2017 holiday retail survey appeared first on Search […]

Mobile search click costs increased by 25 percent year over year, according to Marin Software’s Q4 2017 reporting. The post Marin: Search CPCs outpaced spend […]

Google announced more options for users to control the kinds of ads they see. The post Pummeling users with Google remarketing ads they don’t want […]

Google’s direct upload support to end March 20, 2018. The post Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop appeared first on Search […]

Advertisers can make more on-the-go changes. The post Google adds keyword functionality to the AdWords app appeared first on Search Engine Land. Please visit Search […]

Advertiser brand safety concerns are driving more changes at YouTube. The post YouTube sets stricter rules on videos that can carry ads appeared first on […]