Articles by Ginny Marvin

I hope you’ve had a great week as the new year truly kicked into gear. Calling all incredible search marketers (psst, that’s you)! Entries for […]

The text ad extension will be removed from AdWords entirely next month. The post Google is sunsetting AdWords Review extensions appeared first on Search Engine […]

Search marketers weigh in on their experiences since the change took effect in October. The post The AdWords 2x budget change: How’s it going? appeared […]

The latest case study on ways in which targeting algorithms determine the kinds of ads we see. The post There’s nothing stopping climate change deniers […]

A test includes a new callout and ad treatment for the shopping program in mobile search results. The post New test prominently showcases Google Express […]

Here are several trends that will affect nearly every search marketer in the year ahead. The post 5 (less obvious) PPC trends to watch in […]

This year, artificial intelligence and machine learning underpinned nearly every paid search update. The post PPC 2017: Epic review of the biggest trends & updates […]

The test was spotted on mobile over the weekend. The post Google is testing images in search text ads appeared first on Search Engine Land. […]

Several new policy updates for the AdWords program for non-profits take effect January 1, 2018. The post Google Ad Grants policy changes include 5% CTR […]

Google Customer Match becomes more accessible to advertisers that don’t have large customer email lists. The post AdWords advertisers can use phone numbers & addresses […]