Articles by Ginny Marvin

The quick-payment mobile Shopping ads have previously been limited to Android. The post ‘Purchases on Google’ Shopping ads test is running on iOS devices appeared […]

Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance. The post Bing Ads now supports call conversion imports appeared first […]

A new API, more countries and knowledge panel visibility give brands more incentive to use Google’s product data management tool. The post Google Manufacturer Center […]

Phone sales from search ads continue to play a significant role for retailers. The post Merkle: Black Friday, Cyber Monday sales from Google paid search […]

The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations […]

The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads. The post Google updates mobile product […]

The new data offers deeper insights into how ads are performing on exact match queries. The post Bing Ads now shows exact match impression share […]

The program is now in 17 cities. A new app helps businesses manage leads throughout the day. The post Google home services ads program rebrands, […]

Scott Brinker on why search marketers are uniquely qualified to lead in the new “martech era.” The post 9 reasons why search marketers have been […]

LinkedIn sessions increased again by more than 20 percent. The post Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters […]