Articles by Ginny Marvin

The announcements are aimed at giving brick and mortar retailers greater visibility on Google search properties. The post Google announces new online-to-offline features on the […]

Third-party tracking platforms will need to make changes to accommodate the new tracking method. The post Google AdWords to roll out ‘parallel tracking’ to speed […]

Offering a high-level, customizable view of advertiser accounts The post New campaigns Overview tab rolling out in Bing Ads accounts appeared first on Search Engine […]

There are still many questions about how this sudden change will affect ad delivery and spending. The post The AdWords 2x budget change: Considering the […]

The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing. The post Google extends olive branch to publishers, lays […]

While advertisers won’t be on the hook for overages, the real question is why are daily budgets still the only option? The post Google announces […]

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions. The post Google test surfaces user data […]

The {TargetID} parameter also now captures more click source information. The post Bing Ads adds URL tracking parameters for locations & extensions appeared first on […]

Advertisers can upload offline conversion data from their CRMs into Bing Ads. The post Bing Ads rolling out offline conversion imports to capture impact of […]

To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines The post CSEs […]