Articles by Ginny Marvin

The updates are available in the new AdWords interface. The post Google Shopping gets top spot impression share & product diagnostics reporting appeared first on […]

The machine learning-powered ad rotation setting comes front and center. The post AdWords ad rotation settings to get trimmed: Optimize or don’t appeared first on […]

A search bar and multiple product listings are part of the update. The post Google debuts giant new look for Local Inventory Ad product search […]

The new test is part of a broader focus on monetizing the growing number of local searches. The post Google is testing ads in local […]

Ads are automatically matched to queries based on advertisers’ website content. The post Dynamic Search Ads pilot in Bing Ads now open to all US […]

As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis. The post Labels are coming to Bing Ads […]

The changes are related to updates first announced in March in response to an advertiser YouTube boycott. The post Site category exclusions for Google Display […]

Conversion data is being used to inform more insights in the Bing Ads platform. The post Bing Ads now shows potential conversion impact with budget […]

The updated policy is primarily aimed at clearing out non-performing keyword and ad bloat. The post Bing Ads rolling out new System Quality Policy, expects […]

Product images labeled “Product” are appearing in Google Image search results. The post Ad creep: Google extends Shopping ads into mobile Google Image search listings […]