Articles by Graham Charlton

Evergreen content is content which stays fresh for a longer period of time than most, and which can be more valuable from an SEO and […]

A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call for the majority […]

A Google My Business profile is essential for local SEO. It’s free to set up and will enable you to appear in local search results for […]

I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, […]

OThanks to various Google changes over the last few years, content marketing and SEO are ever more dependent on each other.  They used to be very separate disciplines in […]

There is of course a lot of discussion about content and what does and doesn’t work online. Is long-form the key? Does short-form content have […]

There is still confusion over which search results are ads and which are organic, at least in the minds of some web users.  According to […]

With a massive TV audience tuning in for the Rio 2016 coverage, it’s an important event for brands. So which TV ads have been most effective? […]

With more than a billion users, and billions of daily video views, gaining users’s attention on YouTube may seem a daunting prospect.  However, the sheer […]

There are quite a few sites creating useful or interesting content that is being let down by a lack of attention to SEO.  This means […]