Why advertisers should reassess Google Ads recommendations
I have a new recommendation for Google Ads advertisers in 2023:Turn off and pause the use of all Google Ads recommendations.Why? On Jan. 4, Google […]
Articles by Greg Finn
Google Ads to discontinue content targeting for YouTube conversion campaigns in 2023
A handful of powerful targeting features will be removed in early 2023 according to a Google Ads help article. The help article, “Optimize your Video […]
What are Identical Keywords and why they matter for Google Ads
While Google’s newest campaign type, Performance Max (PMax), is devoid of keyword data, some new information may help advertisers better steer their efforts with the […]
Google Marketing Live 2022: Reactions from the experts
At this year’s SMX Advanced Julie Bacchini, President of Neptune Moon, moderated a roundtable discussion with three other experts on the topic of the recent […]
3 Google Merchant Center changes you may have missed
Earlier this quarter, Google announced a series of changes coming to Merchant center that retailers should be aware of. Here’s a recap. Pause attribute. In […]
Crypto exchange ads now allowed on Microsoft Ads (with pre-approval)
Cryptocurrency exchanges in the U.S. just received a new platform to promote on: Microsoft Advertising. To date Microsoft has been stringent on all crypto related […]
Spotify, Meta update political ad offerings for 2022 election cycle
Spotify and Meta have made substantial changes to their ad platforms as they brace for the 2022 U.S. midterm elections. These changes will likely impact […]
Google shopping ads get a ‘swipeable’ makeover
Google today is announcing a big visual change to apparel searches – one which will create a unique blend of Google Ads advertisements and organic […]
Google Marketing Live 2022: Everything you need to know
Google’s annual Marketing Live event is just about to kick off – and Google is unveiling a slew of updates to its ad products. Announcements […]
6 updates coming to Google Performance Max campaigns
Six new updates – the most interesting being the ability to optimize for in-store sales – are coming to Performance Max (PMax) campaigns. Performance Max, […]
