Articles by Greg Gifford

Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem. […]

SEO reports are often really useful… for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your services […]

Columnist Greg Gifford illustrates the importance of educating your clients on different types of keywords and when to target them. The post Target the right […]

Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring local links. […]

How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new […]

Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist […]

The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the […]

Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if […]

What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look […]

While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is […]