Articles by Greg Sterling

Better reviews would have meant 13,000 more local leads for businesses in the study. The post Study: Responding to reviews can improve paid-search conversion rates […]

Decision likely to spark other appeals to courts by those denied de-listing. The post Google loses ‘right to be forgotten’ case in UK High Court […]

Study identifies Local Pack results distance pattern. The post Research: Google local algorithm uses 2:1 clustering formula appeared first on Search Engine Land. Please visit […]

Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute The post SMB marketing survey finds only 3% use outside agency or […]

Apple must succeed in AI if it is to remain competitive with rivals. The post In big win, Apple hires Google AI chief John Giannandrea […]

Waze has 100 million active users who spend an average of 11 hours per month in the app. The post Waze launches ‘Local’ ads primarily […]

More of a bargaining position, it’s extremely unlikely to actually happen. The post Europeans again raise the specter of breaking up Google appeared first on […]

Penalties will be stronger, and there will be an individual right of action. The post Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default […]

Publishers are being asked to manage the consent process on behalf of Google. The post To comply with GDPR, Google asks publishers to manage user-data […]

Failure to improve Siri will eventually impact iPhone sales. The post Once a competitive advantage, Siri now seen as liability for Apple appeared first on […]