Articles by Inside AdWords Blog Owner

With cord-cutting on the rise, brands have been looking for new ways to connect with an important part of their audience that are harder than […]

Over the last year, we’ve been working on a way to extend the reach of your video campaigns to people beyond YouTube, especially as they […]

How many people can I reach on YouTube for $100k? And how much should I spend on TrueView versus Bumpers?Starting today, we’ve made it easier […]

Building brand awareness and increasing market penetration used to be fairly straightforward: find the most popular shows on television, put your ad there and maximize […]

On March 14, we shared information about our work to remove bad ads and bad sites from our ad networks. With a combination of people, […]

In May, Europe’s new General Data Protection Regulation (GDPR) comes into effect. Google is committed to complying with the GDPR, and in preparation, we’ve been […]

We’ve long talked about mobile being the “future of retail.” Now that this future has arrived, what’s next? At this year’s Shoptalk in Las Vegas, […]

Today’s consumers don’t just want answers; more and more, they’re craving relevant, meaningful, and immediate assistance in completing their day-to-day shopping tasks. We see this […]

Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. Now, more than ever, developers […]

With the world’s information at people’s fingertips, today’s consumers research everything before they buy—they read reviews, search for product details and watch videos to make […]