Articles by Jacob Baadsgaard

Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your […]

Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying […]

Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can’t help but click. […]

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are […]

In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your […]

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). The post Which PPC […]

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to […]

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization […]

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off […]

The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, […]