Articles by Jacqueline Dooley

30-second summary: Shoppers aren’t planning to significantly change how much they spend this holiday season compared with 2019. Many more people are planning to make […]

30-second summary: Account-based marketing (ABM) is a B2B growth strategy that emphasizes targeting high-quality accounts by creating audience segments and maintaining an account-based funnel. Successful […]

30-second summary: Comscore’s 2020 State of OTT report looks at Covid-19’s impact on OTT usage and provides an overview of current CTV/OTT trends in the […]

30-second summary: Ensuring that your business has the right digital tools can facilitate growth by enabling marketing and sales teams to improve brand engagement, better […]

30-second summary: Washington-based iZooto provides technology to help businesses retarget their website visitors with personalized web push notifications. Web push notifications allow companies to leverage […]

30-second summary: Data-intelligence provider Infogroup published a guide that contains five use cases that agencies can use to better serve the changing needs of brands […]

30-second summary: Inflow is a Denver-based digital marketing agency that specializes in creating and managing Google Shopping campaigns for their eCommerce clients Inflow’s eBook, How […]

30-second summary: Businesses expect a lot from their B2B content, which can make its failures deeply disappointing. There are five common problems that sabotage the […]

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation […]