How to increase revenue without increasing spend
30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital […]
Articles by Jacqueline Dooley
Why consumers follow and unfollow brands on social media
30-second summary: Sprout Social has been compiling a consumer index report of social media trends since 2013. Their 2020 report contains new insights and statics […]
8 approaches to creating digital content to improve CX
30-second summary: Ceros enables marketers and designers to develop content without the need for writing code. The industry is projected to be worth over $400 […]
The rise of the AI-automated enterprise
30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise […]
How S’well uses Curalate to drive sales with AI + user-generated content
User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. UGC […]
How Pardot optimized their website into a lead generation machine
Salesforce has recently made website optimization updates to Pardot.com which have effectively generated 12% more traffic, 15% more conversions and 29% more leads. Now, they […]
How customer behavior is helping Hyundai change the buying experience
Last August, Brian Solis, Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior […]
Humanize The Customer Experience, Supercharge It With AI
In 2018, three top retailers—Toys R Us, Walgreens, and Sears/Kmart—shuttered nearly 2000 brick-and-mortar locations. Each of these retailers failed to adequately adapt to customers’ rising […]
Humanize customer experience, supercharge it with AI
In 2018, three top retailers—Toys R Us, Walgreens, and Sears/Kmart—shuttered nearly 2000 brick-and-mortar locations. Each of these retailers failed to adequately adapt to customers’ rising […]
95% of B2B marketers consider demand creation strategy to be successful
B2B marketing platform LeadCrunch partnered with Ascend2 to develop their whitepaper, B2B Perspective on Generating and Nurturing Leads to Create Demand. The whitepaper leverages data […]
