How partnerships deliver brand advocacy in a way marketing can’t
30-second summary: Traditional sales and marketing fail to deliver advocacy because they come directly from the brand itself, rather than a third party. Partnerships represent […]
Articles by Jaime Singson
What growth marketers can learn from partnerships leaders
30-second summary: At a number of organizations, the traditional CMO role has evolved into a Chief Growth Officer (CGO) position as technological and strategic trends […]
