How Google continuous scroll has impacted organic traffic [Data]
For the greater part of the last decade, Google released a slew of updates enriching the mobile-first search experience. There was the mobile-friendly algorithm update […]
Articles by Jason Tabeling
Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions
In search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution), […]
What it takes to be a subject matter expert in search marketing
Search marketing continues to be a rapidly evolving space. There is a great demand for search marketing talent – specifically for people with subject matter expertise. […]
5 Google Ads examples with relevant and quality ad copy
Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for […]
Data-driven attribution: How to think about Google’s default attribution model
Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further away from the conversion […]
Using search query reports to optimize PPC campaigns
When talking about search marketing it starts and ends with keywords. The concept of understanding the keyword the user is searching for and matching it […]
How to use Google Ads Competitive Metrics
If you’ve been running Google Ads for any amount of time, you’re probably aware that there’s generally a competitive aspect to any campaign that makes […]
Is your website prepared for Google’s mobile first index?
This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop. Prior to this announcement […]
