3 steps to overcoming site issues that impact performance
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. […]
Articles by Jim Yu
Hyperlocal marketing will soar in 2017: 5 tips to stay on top
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. […]
Seven ways to elevate your personal and professional SEO performance
According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually […]
SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth
Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can […]
Google’s shift to mobile-first: mobile moments that matter
Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional. The post Google’s […]
Google and Progressive Web Apps: the mobile experience and SEO
What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations. The post Google […]
SEO Six Sigma: 5 ways to scale your enterprise operation
Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can help. The post SEO Six Sigma: 5 […]
SEO and the CMO: Communication and board room metrics that matter
Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs […]
Mobile marketing AMPlification: Content, performance and measurement
What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need […]
The importance of micro-moments: The mobile customer journey
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition. The post The importance […]
