Articles by Jim Yu

Columnist Jim Yu explains how understanding searcher intent in regard to the buyer journey can help paid and online search marketers work together more effectively. […]

How can you ensure that your content creations efforts don’t go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals […]

As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim Yu, lies […]

Have you optimized your content for all stages of the buyer’s journey? Columnist Jim Yu looks at how to create the right content at the […]