Articles by John Cosley

Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search […]

Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins. The post The Election: More searchers, more opportunities appeared […]

School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for […]

Want to make the most of your paid search campaigns this Mother’s Day? Columnist John Cosley of Bing Ads shares Mother’s Day insights for digital […]

Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing. The […]