Why 2021 is the year of the account
30-second summary: The last year taught us we need to be prepared for the unexpected. This is why embracing an account-based go-to-market (GTM) strategy has […]
Articles by Jon Miller
Future of B2B marketing: Are you heading in the right direction?
30-second summary: Even in countless B2B firms today, marketing still owns top-of-funnel emails and lead gen that ultimately gets passed to sales a la the […]
