Learning to trust the lack of transparency from ad platforms
As I write this article, I see the irony in the headline… Learning to trust three major platforms – Google, Bing (I refuse to call […]
Articles by Jonathan Kagan
SEM Strategy In 2023: More Ahead With Your Year In Review
2023 is going to be a wild year in search. Look back at the past year and prepare accordingly with this SEM guide. The post […]
Device-specific PPC: Why it still matters today
Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for […]
SEM Or Paid Social: Why Use Both?
Discover when it’s best to use one or the other, depending on where your customer is at on the marketing funnel and your goal. The […]
Picking The Right SEM Operation: Legits Vs. Hacks
Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts. The post Picking […]
PPC survival: Handling inflation and being ready for a recession
If you’re in the U.S. and haven’t been living under a rock, then you’re probably aware that the economy isn’t in the best shape (I […]
Improve SEM Performance With Your Own Unique KPIs
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how. The […]
How a self-audit SEM checklist can protect your work from external audits
Search audits have the power to either help or ruin people’s work (and sometimes their career) at the same time. And honestly? That’s a good […]
Are Brand Keywords Valuable For Every Audience? [Case Study]
Being present on brand terms remains incredibly important. Here’s what you can do with brand search to cater to different audiences in a cost-effective manner. […]
SEM Planning for 2022: Because 2020 Didn’t Help You For 2021
How do you plan for the year ahead when your historic data is in shambles? Here are some tips for SEM planning despite the pandemic.The […]
