Articles by Joy Hawkins

When a consumer chooses a business, one of the first things they look at is their Google reviews. Consumers want to know what other people […]

Google reinstated indented search results at the end of 2021. Indented search results are when Google shows additional page(s) from the same domain that it […]

Restaurants around the U.S. are under attack from negative reviews. The New York Times covered the newest scam, where people are leaving 1-star reviews for […]

Contributor Joy Hawkins points out GMB has brought back the business description field and shares helpful tips on how a business owner can get the […]

Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews Google tends to remove and how to […]

Contributor Joy Hawkins isn’t sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp […]

Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A. The post Google […]

Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy […]

Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the […]

Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. The post […]