Google Discovery Ads Dos and Don’ts For More Successful Campaigns
How can you make the most of the advertising opportunities that Google Discovery Ads offer? Learn how they work, dos and don’ts, and more. The […]
Articles by Justin Lugbill
How Impression-Based KPIs Drive Campaign Performance
Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective. […]
Google Ads: How To Improve Lead Quality Without Backend Data
No reliable backend data? No problem. Remember these methods when improving lead quality without using offline conversion tracking.The post Google Ads: How To Improve Lead […]
What Are Display Ads: A Complete Guide for Digital Marketers via @sejournal, @justinlugbill
What are display ads? How do they work? How can you optimize them? Here’s everything you need to know.The post What Are Display Ads: A […]
Why Top of Funnel Matters & How to Win Buy-in for It via @sejournal, @justinlugbill
Companies reach an inflection point where they should invest at the top of the funnel. If they don’t, continued market share hangs in the balance.The […]
