Articles by Kayle Larkin

Whether you’re new to Google Analytics, or a seasoned analyst, there’s something new to learn. Get moving in the right direction with these top guides. […]

Nervous about the switch to GA4? Kayle Larkin explains where to find the most important information including site traffic, user engagement, events, and conversions. The […]

To join the rank of top B2B publishers, you can’t wing it. You need to set detailed content marketing goals – here’s how. The post […]

Google Analytics 4 is a powerful tool for understanding website traffic and how users behave on-site. Learn more to make the most of it here.The […]

Bounce rate may not be a Google ranking factor, but it still matters in SEO. Learn how to calculate, audit, and improve it here.The post […]

Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes.The post Google Analytics for Shopify Stores: […]